How do you answer when someone asks about your business without boring them? This is where the elevator pitch comes into play. An elevator pitch can be the simplest yet most powerful marketing tool for entrepreneurs. An Elevator Pitch is a short and persuasive introduction of your business that you can deliver in a short time.
An ideal elevator pitch can last for 20-30 seconds. They should be interesting and memorable and uniquely represent your brand. It may take some time to get your pitch perfect. But once you get a hold of it, you can deliver your pitch that sounds natural in any conversation.
You can use an elevator pitch when you meet new clients, on your homepage, at a networking event and social gathering, in your LinkedIn, Facebook, and other social media bios, in emails, and company’s brand guidelines.
Here are a few steps you can implement to prepare your elevator pitch. However, keep in mind that you need to prepare your pitch according to your business preferences.
Always include one sentence about your company. The person needs to know who they are talking to or reading about. However, do not go rampage with your personal information, users do not want that. Thus, keep it simple and meaningful.
Announce your company’s functionality.
Your prospect should know exactly what your company does. The more you know about your company, the easier it will become to introduce it. This way, your prospect will know what your company does in two or fewer sentences without getting unnecessary details.
Identify your Audience
Knowing who your audience is will help you tailor your pitch according to their requirements. The more interest you show in resolving their needs, the more they’ll want to learn about your business.
In your pitch, write one or two sentences that represent your company’s value. In these sentences, focus on what makes your company different than the others and how you can bring them value. Introduce your unique selling proposition and any unique strategy your business has.
Put some emotions
It’s a common saying that people won’t forget how you made them feel. Therefore, adding the emotional event will help you grab your audience’s attention and pull them into your story. For example,
You can ask – “did you ever feel like giving up upon creating your eCommerce website?”
Possible reply- “yes, many times.”
This way, you can make your audience feel that you are sympathetic regarding their problems. Then, you can provide them a solution, aka promote your business.
Ask open questions
If you are delivering your elevator pitch in any social event, end your speech with a question that cannot be answered with a simple “yes” or “no.” Instead, ask a relevant question and engage your audience in conversation. This is a great way to grab your audience’s interest and provide them all the necessary details about your business.
Adding a CTA in your elevator pitch will direct your audience towards their next business. It can be anything, a link to your website, or your contact information. If you are delivering your pitch in person, you can ask them to schedule a meeting, give them your business card, or share your portfolio if they are interested.
Elevator pitch may be the smallest introduction of your business, but it is more powerful and effective. It will help you increase your conversion rate and improve your revenue. It may take time to build up your elevator pitch, but after enough practice, you can master it and instantly impress your audiences.