Nowadays, the popularity of business-to-business marketing is increasing as it is more informational and straightforward than B2C marketing. Basically, B2B marketing is a company selling other companies their services. For instance, security solutions, gears, accessories, office supplies, etc.
Therefore, they need regular updates as the technology evolves rapidly. 56% of marketers have updated their content over the past year. Let’s take a look at how you can determine whether or not your homepage needs improvement and why you need to refresh your content.
Not Enough Speed
The basic sign your website shows when it needs an update is a slow pace. Unfortunately, many websites are slow, and it is one of the main reasons for cart abandonment. If your website takes more than 3 seconds to load, consumers abandon the website and move on to the next one.
No one wants to see the old regular website every time they visit. Therefore, a timely update of new content is essential to grab their attention and keep them engaged on your website. You can try updating your website content around holidays, important days, and once a year. This way, you’ll grab their attention and attract new crowds.
Benefits of Refreshing Your Homepage
Let’s dwell on a few benefits of refreshing the homepage.
To Improve Organic Visibility
A perfectly functional website attracts more customers, thus, it easily improves your organic visibility. Google penalizes slow, low-quality content and keyword stuffing. If your homepage has an inadequate level of expertise, authoritativeness, and trustworthiness and has an unhealthy amount of main content of your website, your homepage will get penalized.
Therefore, improving your website content will increase the site’s authenticity and potential organic visibility.
A good website reflects your brand value. You can broadcast your brand value to the potential audience and improve your rank on the SERPs with the proper SEO strategies. A well-maintained website tells a lot about their services and work ethics, and up-to-date product information will provide a seamless customer experience.
It makes you stand out in the market.
When you provide excellent customer service, there is no doubt you’ll gain more conversions and sales. However, numerous businesses in the market have the same niche as yours. Therefore, it can be a bit tricky to beat them and mark your presence.
Ideally, customers are drawn to two things when it comes to eCommerce websites: visuals and services. With the refreshing visuals every once in a while, you can mark your online presence and get a wider reach.
In a nutshell, refreshing your homepage once in a while is essential if you want to keep your audience hooked on your website and improve your conversions. Strategize your update timeline thoroughly and watch your rankings go up.
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