We live in a digitized and mobile-centric world. More than 298 million smartphone users are in the United States as of 2021 and are expected to reach up to 311.56 million by 2025. Additionally, due to the coronavirus pandemic, the majority of assets were turned digital, especially the retail market.
In the beginning, it was a bit hard to go from traditional stores to digital stores. But as time passed, people adapted the concept of digitization. However, many businesses are being skeptical of the post-pandemic scenario. Many fear that the digital industry will die down post-pandemic and vice-versa.
But then again, the ease of shopping from the comfort of the home will make the customers choose digital stores all over again. So let’s look at a few facts that will determine why digital stores are the future.
Mobile-Friendly Shopping Experience
As mentioned earlier, the number of smartphones are increasing rapidly. It made getting digital information quicker and easier. Moreover, when it comes to eCommerce, the majority of websites are responsive, making online shopping convenient from mobile devices.
With smartphones, people making purchases from anywhere at any time. Additionally, some brands allow users to make purchases through Whatsapp and Instagram. It is quicker than browsing on desktops, and customers can get real-time engagement. Even after customers purchase, brands can stay connected with them via social media by offering suggestions and occasional discounts.
Increase in Digital Payments
The cashless economy is gaining popularity rapidly. In 2020, total in-store mobile payments were approximately $503 billion, and it is expected to grow in nearby future. Additionally, with the rise in mobile devices, digital payments are increasing as well.
Digital payments are convenient for both customers and retailers. It is hassle-free and easier to manage, encouraging the customers to keep using it.
The shipping process has become easier since digitization. Nowadays, brands are constantly updating their customers about each stage of the entire shipping process. From the dispatching date to the delivery date, customers get regular updates on the whereabouts of their products. Along with the convenience, a regular update is essential to keep the customers engaged with the online store.
Additionally, many shipment management software are available in the market that makes the entire work, from managing data to timely updates, shipping charges, tracking information, etc., easier.
Digital catalogs are very compatible with eCommerce businesses. They are easily accessible as customers can easily edit them with internet access. They are very flexible when it comes to product search and utilization. Additionally, customers can instantly make a purchase whenever they want.
Additionally, customers can easily make purchases by directly adding things to the cart and finish the checkout process.
In a nutshell, digital stores are a win-win situation for both retailers and customers. First, it makes the process less complex, increasing customer satisfaction. Second, Digital stores provide a unique shopping experience that makes the brands determine their value proposition and make them stand out in the market.
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