Nowadays, the first thing people do in the morning is to check their WhatsApp. WhatsApp is the most popular social media platform across the globe. In the past years, the number of internet users was 330 million, and in April 2021, it reached up to 4.7 billion. The New Digital 2021 April Global Statshot Report states that more than 6 in 10 people uses the internet.
Let’s dive into the data and see why WhatsApp is the world’s favorite social media platform.
- In April 2021, the world population was 7.8 billion and 5.27 billion mobile users across the world.
- In past years, Internet users have surpassed 4.72 billion, equalling 60% of the world population.
- Last year, half of billion people joined social media platforms.
The Total Number of WhatsApp Users Worldwide.
Let’s discuss these previous statistics in details. Kepios’s report stated that 6 in 10 people use the internet, with the total of 4.72 billion using the internet worldwide.
However, due to the Covid-19 pandemic, the total number of internet users might be higher than those mentioned in the reports. It is due to the increased use of social media platforms.
Also, social media is a prime driver for broader internet adoption, meaning most people use the internet because of social media platforms. A report from GWI reveals that 99% of internet users are between the age of 16 to 64 uses social media messaging apps each month.
- Increase in Social Media Adoption
As stated before, due to the Covid-19 pandemic, the number of people using social media has increased in the last year. The number of social media users was increased by 1.4 million every day in the past year.
Last year, China added 85 million new social media users, equalling one in the six new users worldwide.
- WhatsApp is the world’s no1. Social platform.
Recently, GWI did a survey and asked people to identify their favorite social media platforms. And the majority of people between the ag of 16-64 told that WhatsApp is their favorite platform.
Facebook comes in second, however, YouTube is not considered as a social media platform. Instagram and Twitter come on third and fourth rank, respectively.
- Motivation to socialize
Let’s find out why people use social media platforms. Social media platforms are the best way to stay connected to our loved ones, and be updated about their lives. However, it is not the only use of social media platform, news updates and entertainment are also the factors that drive users to use social platforms. A quarter of internet users admits that they use social media to make a purchase. Digital marketer revels that people love to know what their favorite brand is doing on social media and what content they are putting up.
Additionally, 4 out of 5 people use social media to find entertainment and funny content, such as TikTok and Instagram reels.
In the end, these reports revel the usage of social media and how these numbers will keep increasing in the upcoming years.
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