Testimonials possess a special power. It is one of the best social proof practices that demonstrate that your product actually works. A customer testimonial goes beyond the usual star ratings and product reviews.
In this eCommerce era, businesses cannot interact with customers traditional way. That’s why it has been difficult to earn their trust. To make your business successful and ensure it stays in the long run, you need to ensure your customers that you are trustworthy and safe and your products are tested.
First things first, let’s understand why customer testimonials are important for your business. It helps you build trust, form a healthy relationship with your customer, shows your expertise, increase your conversion rates, and improves your SEO. Additionally, it improves your business credibility and shareability.
According to the studies, 97% of buyers look at reviews before buying the product, and a good review can increase your conversion rate by 10%.
Now you know the benefits of testimonials, let’s dive into their functionality and understand how you can use them to grow your business.
Social media is a place where you can easily interact with your customers. You can find out their liking and dislike for your product, as well as what they are saying about your brand. People post photos, videos, and blogs on social media, such as TikTok, Instagram, and Twitter, about the products they like. This way, you can get reviews about your brand.
You can use all these posts and share them on your website (of course, with their permission!) to create a good impression for your visitors.
Ask for the testimonial through emails.
After the customer has completed the purchase, send them a thank you email and ask for their feedback. This will make the customer feel valued, and they’ll not hesitate to share their genuine testimonials.
You can encourage your customers to write a testimonial for you by offering them something in return. For example, you can offer them some freebies or a small discount in exchange for their time. You may not get a positive review every time, but it will eventually help you grow better and build your brand.
Try to do a testimonial swap
Even in this competitive market, you can exchange testimonials with other brands to increase trust and drive slaves. If you have used other brand’s products, you can leave them a good review. It will not only make that business happy but will also give a good impression in the market.
However, do not force the other business to give you a good testimonial only if they’ll do the same. Instead, just leave a good review and draw their attention.
Create a survey
The survey is also one of the best ways to get testimonials. By conducting a survey, you can get the answers to your question and testimonial. By asking questions, you can gather information on what your customers lack from your business and how you can improve them. This way, you can improve your services and strategies and enhance your business.
Build a submission form on your website
With submission forms, you can easily gather the testimonials for your website and display them as well. The best part about the submission form is that you can easily put them anywhere on your website, making it easier for your customers to fill it out.
Gathering the feedback is not as difficult as it sounds. By doing it properly, using the correct method, and asking the right questions, you can improve your credibility and enhance your business.