Customer satisfaction is crucial for businesses. Nowadays, businesses are trying their best to provide excellent customer services, get them engaged with their brand, and keep them happy for the long term to maintain business sustainability. However, most time, companies get so busy pleasing the customers, they forget about their employees.
iPaaS, aka integration platform as a service, connects and integrates your business app to allow you to update data across multiple tools. It eases up data centralization.
According to one study, 79% of customer service employees reported that they experienced many ups and downs during their job. Let’s take a look at some pain points and how iPaaS tools can help it improve.
Passing customers between teams and departments
Passing customers between teams and departments is a hideous task for both customers and employees. Disconnected customer service can demotivate the employees as well. With iPaaS tools, you can sync your customer data to a CRM tool. This way, your employees can easily track and find customer data and take immediate actions to resolve them.
Manual data entry
Let’s be honest, manual work sucks. Especially if you have a large audience. With a bigger audience, your whole day gets spent by inputting the same data in CRM, project management tool, invoicing system, and among team members.
You can set up two-way sync so your contact data can easily flow to the correct places. It lets you attach the right segments, labels, and notes, saving both time and effort.
Prompting customers for information
Customers hate when businesses repetitively ask them for information. Thus, companies need to keep records of customers’ previous queries and their solutions. iPaaS lets you store all the data properly at a specific place that team members can quickly access from anywhere at the right time.
Using outdated tools
Changing the tools is a messy task for businesses as they have to do a lot of work migrating the data. Thus, they get stuck to outdated tools. However, you have to work according to the latest market requirements. For this, you have to check if you are using the latest tools and they fit perfectly as per the customer requirements.
Burning out with manual tasks
As we said before, manual tasks take up lots of effort and cost you more time and money. Your team will be overworked, and customers will get annoyed by the delay. Therefore, automating the system will have you sort out everything in no time and give your employee a breather. You can automate emails, data storage, and other tasks and focus on other essential aspects of the business.
Hopefully, this article provides the necessary insights about iPaaS that can help you improve your work tactics and satisfy your employees.