How to Use TikTok to Scale Your eCommerce Marketing

eCommerce Marketing

How to Use TikTok to Scale Your eCommerce Marketing

Initially launched in Beijing-China, TikTok has over 200 million users in the USA and around 2 billion users across the globe. It is amongst the most downloaded apps in the Google Play Store and Apple App Store. From children to baby boomers, everyone has become addicted to TikTok videos. People share their daily achievements, task, and even the simplest joy they experienced via TikTok videos.

TikTok has a wide platform. Thus, there are many chances for a video to go viral. Hundreds of people can view and share your videos. Although it is not possible to make your video go viral on the first day, you can try a few strategies to make your video noticeable on its browser page.

#Foryou is a browsing page of TikTok where you can scroll and find new content. According to a TikTok blog, ‘for you’ page is different for everybody. It relies on the users’ topic of interest. By applying a few strategies, many potential customers can see your videos, even if it doesn’t go viral. Here are a few tactics you can follow to gain more views.

  • Keep your videos short:

TikTok’s feed algorithm is based on its watch time. TikTok observes the video completion rate, meaning the average watch time compared to the videos’ length. If your video has a higher watch time ratio, chances are your video will be featured on the #foryou page.

Users don’t always watch the whole video. As soon as they get the information they need, they’ll scroll down in the feed. Thus, your videos should be straightforward.

  • Follow the music trend:

TikTok is a music app, after all. So it’s no surprise that all the popular videos have the latest songs. You can find a trending song from the “discover” tab in the app. When you upload a video on TikTok, you can add sounds from top songs, viral, new, and recommended. You can even search for your desired song from that tab. Choose “viral” to find the most trending song and improve your chance to make your TikTok a trend.

  • Follow hashtags:

To make your video on the top trend ist, make sure you use the latest hashtags. If you are using a trending song, add its hashtag. You can also use your content words or products as a hashtag. It makes it easy for customers to find your content.

  • Stay on top of viral content:

Viral content is shared on all social media platforms. Although creating trendy content is difficult, it is achievable. You don’t need to have a large audience or huge following to make your content viral.

  • Take advantage of trends:

Get in touch with popular content creators. They have a huge following and can help you get more views of your product. When a famous influencer creates a trend, their followers will also show their interest in the same product by following the same trend.

Now, we know how much social media has influenced our lives. It takes seconds for something to go viral. And once people see something trendy, it increases their curiosity, and they are drawn to try that product. You can take advantage of that and expand your business.

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