Even when you have the best idea and products, your eCommerce business will fail without sufficient online traffic. Every entrepreneur aims for the highest online traffic. And to gain that, you need to implement the correct eCommerce SEO strategies.
SEO (Search Engine Optimization) is a method of generating organic traffic from search engines. Organic searches cause half of the total online traffic. Simply put, when you look for something on Google, you get a whole list of relevant content on SERPs. The higher your rankings on Google’s SERP, the more conversions you’ll get.
When implemented correctly, eCommerce SEO can help you gain the best conversions and enhance your revenue. This article will highlight a few ways you can use eCommerce SEO to enhance your online store. But, first, let’s dwell on the details.
Simply put, keywords are the phrase people type in SERP search bars that lead them to the relevant websites. The foremost thing you need to do is to find and implement the correct keywords in your SEO strategies. While creating keywords, remember that short keywords get the highest search values. But, long-tail keywords are useful for getting a higher rank.
You can find out relevant keywords on Amazon and Google’s search bar. Amazon’s keywords are specific for eCommerce, thus you can select a few and implement those in your strategies. Additionally, you can even analyze your competitor’s keywords and get some useful ideas. Even after that, you have problems finding the right keywords, you can use SEO keyword search tools to streamline the process.
Optimize Site Structure
Building a simple yet attractive and easy-to-navigate website structure is important to increase conversions and to improve SEO. When you create your website, you need to ensure that your visitors are directed to the accurate page they clicked the link for. Then, organize your products into the relevant categories and subcategories.
When it comes to checkout, ensure your website follows the “three-click rule- select the product, add in the cart, and payment.” Online stores with easy navigation and well-organized products get more visitor attractions and conversions. Additionally, it increases customer satisfaction, resulting in more sales.
Implement on-page commerce SEO
On-page SEO means implementing SEO strategies on your product pages. After all, the whole purpose of your online store is to generate more sales. To implement SEO on product pages, you’ll need relevant keywords.
Proper keywords will help you increase your search volume. For maximum result, there are a few things you need to keep in mind, such as
- Creating URLs with SEO in mind
- Writing strategic page titles
- Adding SEO focused descriptions
- Optimizing Meta Descriptions
- Adding high-quality images
- Implementing Alt texts
- Creating backlinks
You can optimize your product page for more visibility and higher rankings by keeping these things in mind.
Additionally, if you find any broken links, fix them immediately, as it leads to a bad impression on your websites. Finally, find out any technical issues that are holding your website back and fix them as soon as possible to provide a seamless customer experience and improve your rankings. Ecommerce SEO may seem like a difficult term, but once implemented properly, it will make your eCommerce store stand out in the market and help you generate a hefty revenue.