Twitter Marketing: How to Increase your Website Traffic and Conversions

eCommerce Marketing News

Twitter Marketing: How to Increase your Website Traffic and Conversions

A small jumble of perfectly combined words that can bring the world closer to you. Who doesn’t use Twitter? According to Statista, in the first quarter of 2021, Twitter had 199 million users worldwide, and the USA had 73.2 million active users.

Therefore, optimizing your Twitter for your business can help you attract more audiences and increase your conversions. Let’s take a look at a few tip.

  • Identify Your Audience

Having the right audience that can grasp the significance of your tweet is essential for every website. You can use any online tool that can help you identify your target audience. Additionally, include your audience in the targeted tweets to get better engagement.

  • Use Short and Creative Tweets

Twitter is a microblogging platform. Here, you have to make a short sentence more effective than the longer one. Therefore, a creative and strong tweet is mandatory to grab the audience’s attention.

Ideally, Twitter allows up to 140 characters, but a tweet under 100 words gets 21% more attention. You don’t need to write the whole introduction about your website in your tweets, instead, a short but very direct tweet can make it easier for your audience to grasp your values and upsurge their interest.

  • Include Statistics

Interesting statistical details can grab more user’s attention as people love reading statistical facts. Therefore, a statistical tweet has more impact and draws more user attention. However, make sure to use the correct metrics as people can retweet and share your tweet. Also, do not forget to link the articles you used to survey the statistics.

  • Use Creative Hashtags

You can say twitter runs on hashtags. The hashtag is the way to reach out to your audience who has not heard about your website. You can divide your hashtags into two ways: Themes and Post related.

You can create your own hashtags according to your website theme. It will help increase the curiosity around your website content and draws more traffic.

  • Plan your Tweets Accurately

Even if your tweet game is powerful, you will fail to get the user’s attention if you do not post it at the correct time. So many people use Twitter, therefore your tweet may get lost after a few hours, and your audience may not notice it.

Thus, planning when to post your tweet is essential. Posting your tweets at the right time will get you more exposure and bring you more audience.

  • Use Mentions

Mentioning other people in your tweets will not only grab your follower’s attention, but it will grab their follower’s attention as well. In addition, you can directly interact with and appreciate people by mentioning them in your tweet.

This way, you’ll make their brand experience pleasant, and if they retweet your tweet, their followers will get notice of your brand. In addition, you can mention someone who commented on your blog or left a review. It’s a win-win situation, you’ll get more reach and increase your followers.

Twitter is a simple yet unique platform that, if optimized correctly, can help you reach out to multiple people easily. Additionally, you can get guidelines on Twitter Help Center that can help you optimize it better.

Feeling overwhelmed? Contact USA Commerce and get the best guidance from our experts and optimize your online store.

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