Festival season comes baring pleasant vibes, joy, enthusiasm, and of course, sale! Every company offers tremendous offers during the festive period, and many people look forward to it. Although the holiday season increases the traffic for online stores, many customers will disappear after the holiday sale.
Along with encouraging customers to purchase during festivals, businesses should plan effective strategies to get these customers back once the sale is over. Here are a few tactics that can help you turn your seasonal customers into regular ones.
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First Impression is Everything:
Many customers will be visiting your website for the first time. Thus, it is essential to create a pleasant user experience for them. An excellent customer experience is key to keep the customers engaged in an eCommerce store.
Ensure to keep a simple navigation menu that visitors can easily use to search for their products and narrow down the result according to their requirements. Also, make sure your shipping timeline is accurate, and you can provide the estimated delivery date.
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Run a Loyalty Program:
Hire a developer to design a loyalty program that can nurture your customers while enabling them with reward points throughout their purchase. This encourages them to make purchases in the future. Research shows that customers with loyalty programs spent more than those who don’t.
Consider encouraging customers by offering discounts or free gifts for enrolling in the membership.
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Gather Customer Data:
You can gather customer information, such as contact number and email address, by a signup form or registration. You can also inform them about your social media pages, where you post offers, deals, and tips regarding your products and services. This will increase the visitor counts and conversion rates.
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Nurture your relationship via emails:
Emails are the best way to get in touch with your customers. A welcoming email can boost customer engagement, starting a healthy relationship with the brand.
Here are five things to consider while sending out the welcoming email.
- Informative content
- Humorous content
- Customer experiences
- Content Curating
- Your brand’s content
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Re-engage Customers with Retargeting:
Retargeting the existing customers will keep you engaged with the customers outside of your website. Here are a few ideas you can apply to re-engage your customers to your store.
- New sale
- New products
- Limited-time deals
- Grab their attention
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Exceed customer expectations:
Ask your customers about their shopping experience and first purchase. Ask them if they need any assistance or help regarding the product. It will make a great brand impression.
Also, ensure to resolve their query as soon as possible. Your speed of solving customer problems reveals your commitment to them.
Here are a few ways you can apply to complete customer requirements.
- Live chat
- Personalization
- Cross-selling
- Be proactive
- Provide quick services
Last but not least, it is important to know that while holiday sales can generate instant sales, a thoughtful approach can turn holiday shoppers into loyal customers. Hopefully, these tips will help you turn your seasonal customers into lifelong customers and enhance your business.
Want to enhance the user experience to retain your seasonal shoppers? USA Commerce is a leading eCommerce development company in the USA offering peerless eCommerce services. Consult our experts to get help for taking user experience a notch higher.
