With the increased popularity of the eCommerce industry and mobile devices, most entrepreneurs have turned towards starting their online stores. However, creating an eCommerce store is not as easy as it seems. Even if you hire eCommerce developers, you need to understand what goes on while developing an eCommerce store.
The foremost important thing in eCommerce development is choosing the perfect eCommerce platform. There are tons of eCommerce development platforms available in the market. Thus, choosing the right one is extremely important.
Here are a few things you should consider before choosing an eCommerce platform for your business.
Pricing and Payment Gateways
Each eCommerce platform has different sets of features and has different pricing. When you pay for something, you need to know exactly what you are getting. Most eCommerce platform has monthly fees, and it varies depending on the platform.
Additionally, you should consider the processing fees that will be associated with the platform. Determine all the pros and cons of each platform and get what is best for you.
Also, you need to make your payment gateways easier for your customers. Ensure that you have third-party payment gateways so that it is convenient for your customers.
Integration and plugins are the most important features you should consider while choosing an eCommerce platform. You should choose plugins as per your business requirements. Here are a few plugins you should keep in mind.
- Accounting plugins
- Email marketing tools
- A platform that lets you reimburse your customers for consuming your products
- Apps to help with your shipping
SEO is highly beneficial when it comes to getting your store a higher ranking on SERP. It leads potential customers to your store when they search for similar products as your business. When you look for an SEO-friendly platform, keep these factors in mind, such as the ability to add a blog to your website, use your own domain name, and allow customers to leave reviews.
The majority of customers use mobile phones to search and purchase. Therefore, invest in an eCommerce platform compatible with mobile phones and lets customers purchase the products directly from their mobile devices.
A perfect responsive mobile app will increase your customers and enhance your revenue.
Security is the biggest concern in the eCommerce industry. With the increase in digitization, the number of malware attacks has increased as well. No one wants their sensitive information stolen and being misused. Thus, it is extremely important to check whether or not your eCommerce platform is HTTPS/SSL enabled for safe and secure browsing.
Additionally, ensure that your platform is PCI compliant.
Last but not least, your eCommerce store revolves around your customers. Your primary aim should be providing them with excellent customer service. Customer services in traditional stores are entirely different than eCommerce. Customers expect you to be always available to resolve their queries at any time.
It becomes very difficult to be constantly available, thus your eCommerce platform should be able to let you reach your customers easily and offer the required support.
In the end, the eCommerce platform is the spine of your business. Thus, you need to be very careful while picking one. Consider this list while picking out your eCommerce platform and set your online store for a long successful run.