Social media marketing has evolved into video marketing. The majority of businesses are leveraging video marketing and enhancing their businesses. More than 76 percent of small businesses report they can measure a marked result from video content they’ve created. Short-form videos are the future of Social media.
With the rise of TikTok, YouTube shorts, and Instagram reels, the perception of short-form videos has gained popularity. A study shows that video content is shared twice the normal content. Meaning you can leverage short-form videos in your marketing strategies and improve your conversions.
In this article, we’ll highlight how short-term video content is the future of content marketing.
Let’s first look at its benefits.
- Perfect for declining attention span
- Easy to share
- Easier to remember
- Easier to repurpose
- Most popular than any other marketing strategy
Here are a few ways you can include short-term videos into your marketing strategy.
Customers’ biggest concern regarding online shopping is whether the product will look similar to how it’s shown in the pictures. And some of them don’t even know how it works. Therefore, a product demonstration video can help your audience understand your product better.
However, you don’t need to create a long step-by-step guide. You just need to show them a few basic functionalities.
FAQs are the way to solve customer queries without directly interacting with them. Collect the questions from your social media platforms and make a short video featuring answers. Try one question at a time so that it doesn’t get long, and customers can directly go to the question they have.
Teasers for Upcoming Events
A short teaser is a great way to get your customers excited about upcoming events. This way, your customers can decide whether they want to invest their time and money into your new launches. Additionally, including the links on the landing page can prove beneficial.
A study shows that if the company’s head has a social media presence, 70% of customers feel more connected to that brand. Your video message can include a message that involves a representative giving a brief intro or a short talk about how they love being part of the company.
Customer reviews and testimonials are the best way to earn customer loyalty and trust. Therefore, a short video containing an existing customer trying out different products. Please don’t confuse it with influencer endorsement. Influencer endorsement involves paid promotion, these videos have real-life customers trying out your products and giving out reviews.
User-generated content is one of the best content you can include in your short-video strategies. User-generated content is authentic, thus it doesn’t get plagiarized and doesn’t lose its originality. This way, you can attract more customers and increase your conversions.
Lastly, there is no reason you would want to miss out on video content in your marketing strategy. It’s high time you figure out how valuable that is and how you can repurpose it to maximize benefits and boost your revenue.