Nothing helps enhance the business more than their local customers. Attracting local customers is easier. Local marketing is a strategy that focuses on the local customers that live in the same area of your company. You can attract your local customers with the latest technologies as well as local ads and flyers. Research shows that people prefer local businesses as they can visit them within a day.
Here are a few tactics you can apply to increase your local engagement.
Location-based social networking:
Optimizing your website for local searches will make it easier for local customers to find your brand. Include your functional area in your keyword of all pages, page titles, and add relevant backlinks.
You can promote your business to local audiences via social media platforms. Use the geolocation feature to let people share information about the places they visit. In addition, users can pick up automated suggestions on where to go next within their locality.
Traditional marketing refers to the marketing tactic without the use of the latest technologies. It includes flyers, billboards, newspapers, postal advertisements, etc. This type of marketing is a very effective way to gain local customers. Sometimes local customers can act as your brand ambassador by referring you to their friends and family.
Traditional networking can help you establish a meaningful relationship with other local businesses. For example, a party planner can team up with florist and art suppliers. They are valuable to each other and can help each other in marketing.
By participating in local flea markets and other events, you can connect with numerous local customers. Flea markets are the easiest way to attract and interact with new people. You can either set up your stall, information booth, or sponsor some events to get more information about potential customers.
You can even host some of the local events with the partnership of other businesses, such as showing product demos, testing, sale, etc.
Set Google alerts:
Google alerts gives you an opportunity to get an alert when someone’s talking about your business or giving you a review. Thus, you can react to it instantly. This helps you connect more with your local customers.
Google alert send an email when your business-related keyword is used anywhere on the internet. So, you can act instantly if any customer is facing a problem and has given a negative review. At the same time, you can instantly share positive reviews on your website or social media pages.
Get listed with Google:
Research shows that 97% of people look for local business on the internet, and 73% of them trust their ratings. Thus, you need to list your store on Google, where users search for verified shops. Google business listing is free of cost and makes it easy to connect with local customers.
To get yourself listed on Google, all you need to do is fill up basic information, such as business name, category, address, phone number, working hours, website link, photos, and directions. Google also has a review section, where customers can read all the reviews. Additionally, customers can post photos of the products in this section. This helps newcomers to get a better idea about your business and boosts your business.
Attracting the local customers might sound tricky initially, but after applying the correct strategies, you can easily expand your business on a local level and gain more customers. Of course, these tactics work differently for every business, but once you find out your suitable strategy, you can take up your business to the next level.