The Impact of the Same-day Delivery in eCommerce

eCommerce Marketing Retail eCommerce Sales

The Impact of the Same-day Delivery in eCommerce

We live in a world where we can get everything done in a single click. Advanced technology has made a significant impact in the eCommerce industry, making online shopping easier for customers. However, as time goes by, they have started to expect more from the industry. One of these expectations is same-day delivery.

As of now, Amazon Prime is the only one that is offering same-day delivery. And due to this, the majority of customers are expecting the same from every eCommerce store. Therefore, offering same-day delivery can be beneficial for your eCommerce company. According to Statista, the same-day delivery market is expected to reach up to $15.6 billion by 2024.

Due to the high standards of the eCommerce giants, it has been hard for small businesses to follow their steps. However, with the proper strategies, you can implement same-day delivery for your online store and enhance your sales.

But first, let’s take a look at a few statistics of the same-day delivery.

  • 44% of the customers said that they were ready to wait for two days for order delivery.
  • 41% of the consumers said that they would pay a few extra for the same-day delivery.
  • 45% of customers said that half of the time, the sellers had fulfilled their delivery speed expectations.
  • 97% of the consumers think that same-day delivery is the fastest. Meanwhile, 95% consider the next-day delivery fastest.

Let’s dwell on some of the benefits of same-day delivery.

Fulfilling the Customer Expectations in Growing Market

Like we said earlier, consumer expectations are increasing rapidly. A study shows that one out of the four shoppers abandon the cart if they are not offering the same-day delivery. On the other hand, 41% of customers said that they are willing to pay extra for the same-day delivery. Therefore, it will give you an upper hand in boosting your conversions.

Maintains the Competitive Edge and Improves Conversion Rates

The same-day delivery is very convenient for customers in desperate need of a product at the last minute. Understandably, if you and your competitors have the same product and offer same-day delivery, you would be the obvious choice. Thus, it will get you more audience and enhance your conversions.

Creating a Loyal Customer Base

“A happy customer equals a happy business”.

Just like this saying, if you continue fulfilling your customer’s expectations, you will earn their trust and loyalty, providing the same-day delivery will help you do just that. Once the customers know that they can quickly get their products from your store, they’ll choose you over your rivals.

In the meantime, it will help you earn their loyalty, and make them your sovereign brand ambassadors.

In conclusion, timing matters a lot in the eCommerce industry. Let it be the page loading time, checkout time, or delivery time. In this hard and fast era, customers are demanding same-day delivery. And as an online brand, you must give in and fulfill their expectations to earn their trust and loyalty.  In the end, eCommerce is all about customers and their needs.

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