We live in a mobile-centric world. We are getting all of our work done through smartphones. Let it be grocery shopping or a virtual doctor’s assistance, we get everything done with just a single touch. According to Statista, 218 billion apps were downloaded in 2020, and the total app revenue was $581.9 billion. Thus, it has become essential for business owners to develop business apps.
Although it is not as easy as setting up a website, a mobile application is convenient for customers and can help you generate a hefty profit.
Here are the top 5 reasons why you should invest in developing your business app.
Easy to Use
When customers use a website, they have to log in every time to continue shopping. Mobile apps make it easier. It has all the user information saved, such as name, phone number, address, etc., thus all the users have to do is open the app and start browsing.
Users only have to sign up one time in a mobile app. It makes apps more convenient and easy to use, resulting in pleasant customer service.
Leverage Phone’s Native Features
Mobile responsive websites cannot access the phone’s native features, such as GPS, camera, etc. at the same time, mobile phones can easily use these features and enhance the user experience. Mobile phones can use AR and VR to improve the shopping experience. For example, an eyewear app uses VR to get the perfect face measurements to perfectly fit the customers. Websites do not have that privilege.
The second best advantage mobile app has is the offline availability. You can browse the app without the internet, save the products in the cart, and checkout when the internet connection is available.
Mobile apps provide easy checkout options. Nowadays, many websites face cart abandonment issues. One of the main reasons for that was complicated checkouts. Customers are more prone to abandon the websites if it takes a lot of time and effort during the checkouts.
Mobile apps have customer’s data saved, thus, all they need to do is put the product in the cart, select the address, and pay, making it more interactive. Mobile wallets, fingerprint scanning, and facial recognition make the checkout process safe and smooth.
More Customer Engagement
Nowadays, mobile apps are using AR/VR technologies to make the customer experience seamless. The AR/VR tech makes the mobile app more interactive and engaging. For example, an interior designing app lets users measure their space and suggest the exact fitting of their desired product.
Also, apps use Artificial Intelligence in Chatbots to guide customers through the checkout process. Additionally, Artificial Intelligence helps to make the personalized experience, making shopping easy and fun.
There are numerous benefits of having your mobile business app. In the end, it is all about providing a seamless experience for your customers.
Need a mobile app for your eCommerce business? USA Commerce offers Android and iOS eCommerce app development services to take your business a notch higher. Contact us further with your eCommerce app development requirements to kickstart your project right away.