There are many marketplaces available in the market, such as eBay, craigslist, and Facebook marketplace. Nowadays, the popularity of Facebook is increasing, as it makes selling and listing products easier for sellers. Additionally, Facebook has a large number of users and a strong platform with advertising capabilities.
Thus, users have started to use it to sell their unwanted items to other people. Anyone can list up their product and start selling it to local audiences. Selling your products on the Facebook marketplace is a whole new experience. Built-in interest targeting and easy-to-use product categorization can help you increase your business.
Let’s look at how Facebook marketplace can help to enhance your business.
1. Helps increase awareness, trust, and visibility:
Selling on the Facebook marketplace is one of the easiest and quickest ways to boost your business. As we know, Facebook has a wide platform, customers are already familiar with it. Thus, it is easier for customers to find the products on marketplace.
The Facebook marketplace has numerous categories, such as Arts & crafts, Auto parts, books, electronics, beauty, health, cell phone and accessories, furniture, etc. There are almost 22 categories available on Facebook marketplace. Therefore, if you list your products in these categories, customers can easily find them on their timelines while browsing.
Your product page helps you increase the trust between your customers and your brand, as it lets you have a one-on-one conversation with them. In addition, you can build credibility of your page by providing relevant information and solving their quarries in real-time.
2. Zero cost:
Facebook marketplace does not charge anything to list your products. The only fees they take is when you sell something. Their fee is 5% per shipment and it includes the payment processing cost and taxes.
3. You can provide all the details on Facebook:
Your customers can find all the information about your product on one platform without going to other platform. For example, you can provide a list about costs, shipping charges, return policies, and more. By providing all the information in one place you increase the chances of sales. As customers can find all the needed information on Facebook, they are more likely to make the purchase.
4. Track the best sellers on Facebook:
Use the most of your time and learn what sells best on Facebook. You can find popular items by using the best seller’s category. Then, you can use best sellers to create ads featuring these most required products.
With thorough research, you can easily find the latest trend in market and use that to promote your products. And those ads will help you increase your sales.
Facebook marketplace is easy, cost-effective, and has a selected audience, making it beneficiary for the businesses that are looking to increase the visibility of their brand. The marketplace can easily lead your business to the next level and makes sales easier. Hopefully, this article will help you learn why you should use the Facebook marketplace.
Want to develop an eCommerce marketplace? Developing an eCommerce website is easy compared to developing a marketplace. However, USA Commerce has expert developers with ironclad proficiency to develop simple websites to complex online marketplaces with ease. Contact us today with your marketplace development requirements to get started.
