If you are in an art field, such as graphic designer, artist, etc., physical products are the best canvas to monetize your creativity. You can use t-shirts, mugs, posters, bag packs, books, etc., to put your artwork on and sell them online. However, if you opt for the traditional route of buying and selling, you’ll have a pile of out-of-demand stuff.
Print On Demand (POD) refers to the term in which you can cut out unnecessary time, investment, and the risk of mismanaging the inventory. You can sell your creativity by selling customized products at a very less cost.
This article will shed light on what print on demand is and how it works.
What is the Print on Demand?
As the name states, Print on Demand is an eCommerce model that lets you sell the customized product after receiving the order. The best thing about POD is that you don’t have to worry about storage or to maintain the inventory. Instead, you can team up with the POD platform that does the extra activities, such as printing and shipping, for you so that you can easily focus on your art project, aka received order.
Print on demand works similar to dropshipping. If you are not familiar with the term dropshipping, let me explain it to you in simpler words. Dropshipping means the merchant doesn’t have to deal with stock management and shipping. The third-party team handles everything, and the seller doesn’t have to bear the expanse for the stock until someone places an order.
POD works in two ways, POD fulfillment services and POD marketplace. POD fulfillment services allow you to connect your eCommerce site to your backend fulfillment partner, who takes care of your printable. Once you receive an order, you can send it to your service provider for printing and fulfillment.
Meanwhile, the POD marketplace handles both processes. Instead of collaborating with the POD marketplace, you can send your artwork to the site, and that brand will market and sell your products on your behalf.
Setup your store
The foremost step of POD is to set up your eCommerce store. After that, you can either integrate with an existing store or you can use the POD website’s platform or marketplace.
Upload your artwork
After selecting the POD services and setting up your store profile, start uploading your artwork on the website. You can upload your product and designs to your shops, and if you are using POD fulfillment services, you can upload any product you want.
For example, if you have your business in crafts, you can sell dreamcatchers, DIY kits, journal-making kits, and many more craft items.
Sell your artwork
Once your store is online, you can start marketing your products and apply various strategies to drive traffic to your website. If you have opted for the POD marketplace, you don’t have to worry about that, as your seller will take care of all the marketing and selling.
You can promote your products on social media as well. After all, the entire purpose of opening your POD store is to sell items.
The POD platform fulfils the order
In the end, your POD platform will take care of your entire shipping process, and once your order is fulfilled, you get your payment.
Print on demand is the latest and easiest way for artists to sell their artworks and make money out of them. With proper guidance and strategy, you can create your own POD marketplace and enhance your business.
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