What are the Most Important Pages on an eCommerce Store?


What are the Most Important Pages on an eCommerce Store?

Nowadays, having an eCommerce website has become essential for every business. It increases your reach and helps you improve your revenue. But, developing an eCommerce site is not sufficient You need to pay attention to many things and ensure that your eCommerce site is running smoothly and attracting more customers.

Listed below are the pages that are most important for your eCommerce site.

  • The Home page:

Your homepage is the heart of your website. It is the first thing visitors see when they click on your eCommerce URL. Although your home page doesn’t help in decision-making, it helps bring a large amount of traffic.

Your homepage allows users to find what they are looking for on the website through the search option or navigation menu and product category. The home page also works as an introductory section of your website, it displays new offers, what their visitors what their brand is about, and get across key USPs.

  • Product listing page:

The product listing page contains categories, sub-categories, and product type pages that help visitors navigate through the website through search results. It helps visitors find a product with the criteria they had set.

For example, customers can set criteria for pricing, brand, and size, and the website will only show the products that fit these criteria, making it easy for them to shop. Filters like these make it easy for both customers and retailers to sort the products in a large product category. But, it is important to make the product listing page simple, so customers don’t get distracted and can easily make the purchase.

  • Product description page:

Product description pages are the key to your website. It helps customers decide whether they want to buy a product or not. These pages include basic features and information about the product, such as,

  • Product photos and videos
  • Information
  • Prices
  • Delivery option
  • Shipping charges
  • Return policy

Ensure your product description page is up-to-date and accurate to avoid the return rates and improve customer services.

  • Shopping Cart and checkout page:

The shopping cart and checkout page is the next and final step to make a purchase. However, it doesn’t matter if your website has more visitors, if your checkout page is not functioning properly, you’ll face cart abandonment. Research shows that many people put things in their cart but leave the website without making a purchase.

To avoid this, make your checkout page easily accessible. Customers should not face any issues locating it. Usually, customers prefer easy and quick checkout. Thus, ensure your page follows the three-click rule- select, add to cart, and pay. These three steps will save customers time as well as make a good impression.

Also, you need to ensure that your website is protected and customer’s sensitive data are safe. Once the customer sees your website is secured, they won’t hesitate to make a purchase and coming back.

  • Thank you Page:

Even though thank-you pages don’t have much significance in the buying process, it plays an important role after the purchase. A good Thank-You page makes the customer feel special and vulnerable. In addition, it gives customers the satisfaction that they bought the right thing.

You can add a few features, such as feedback link, review space, app installation link, tracking info, and highlight related products.

Creating an eCommerce site may be easy, but handling it requires a lot of work. However, if you continuously work to make it up-to-date and make necessary changes, your eCommerce site will run smoothly. Thus, your customers will be happy and satisfied with your services, resulting in more traffic and hefty revenue.

Want to make customization in your eCommerce website pages? USA Commerce provides frontend design and development services for Magento, Shopify, and WooCommerce. Contact us with your eCommerce customization needs to kickstart your project.

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