Shopify is the most popular eCommerce platform across the globe. According to Statista, two-thirds of the total online shops (296,290) were based on Shopify. In 2020, Shopify generated over $2.9 billion in the United States.
Having a Shopify online store is extremely beneficial for newcomers. You can leverage the functionality of the Shopify platform and enhance your business. Let’s take a look at some of the effective strategies that will increase your sales and maximize your revenue.
Leverage Social Media Platforms
If used properly, social media can take up your business effectively. Nowadays, most businesses are implementing Instagram, Facebook, Pinterest, Twitter, and TikTok in their marketing strategy to leverage their power and get a wider reach.
Currently, almost every social media provides an instant shopping link, making the shopping process easier and quicker for the customers. Therefore, with proper social media strategies, you can increase your online presence and get a broad reach.
Set up Push Notifications
Sometimes in a rush, customer postpones the checkout products and forgets about it later. This leads to cart abandonment. A study shows that in 2018, the cart abandonment rate was 75.6%, and it has increased since then. Cart abandonment can create a huge misfit in your pricing strategy and return of interest.
That’s where push notifications come in. Push notifications will notify the customers about their abandoned cart and remind them to complete the checkout process.
Create High Converting Landing Page
An attractive and eye-catching landing page can help you increase your conversion rate and generate a hefty profit. There are a few reasons the landing page fails to attract visitors, such as ineffective CTA, dull designing, and improper structure.
An ideal landing page has straightforward call-to-action buttons, engaging headlines, attractive images, and direct content, and social proof elements.
Display Social Proof
Social proof is a psychological marketing tactic that can help you drive more visitors on the basis of their lack of decision-making capacity. The majority of people prefer products that were convenient for the previous buyers. They check all the reviews, ratings, and social media pages and make the decision accordingly.
Thus, do not hesitate to flaunt the positive reviews, ratings, and testimonials on your website. Repost the images shared by your customers on social media with their permission and attract more customers.
Effective call to action (CTA) Buttons
Call to action buttons are the most important feature of any online website. A good CTA will help you generate many visitors and increase your conversions. However, the most important thing you need to keep in mind while setting up the CTA is to ensure that you’ve inserted correct links with the respective buttons. Otherwise, it will have a reverse impact, and you may lose many valuable customers.
Looking for expert Shopify developers? USA commerce has the best team of Certified Shopify Developers who’ll help you enrich your existing eCommerce store and make you stand out in the competitive market. Contact us now and get started with your project.