In the initial stage of business, many entrepreneurs have the misconception that they’ll require a huge marketing team and have to have a separate budget for it. However, that’s not true. You can excel in your marketing with a small team as well.
The stronger marketing team can smartly allocate their time and efforts in planning the strategies. Sometimes, even if you have a big budget, if your marketing team cannot put it in the right place, they will get lower results than a small yet smart team.
Let’s understand how you can make your small marketing team strong and get the best out of them.
Understand your customer’s needs
The eCommerce business revolves around its customers. Therefore, understanding their needs will help your marketing team craft accurate marketing strategies that will attract more customers. When your customers are happy, they will automatically turn into your brand ambassadors and endorse your business in front of their friends and family.
A 5% increase in customer retention can bring a 25% increase in profit. Understanding current customer needs will give you a better insight into which type of customers you want to attract.
Audit your marketing projects
Small teams have their limitations and cannot handle everything at once, especially on a tight budget. They cannot follow each trend and practice every method the market has to offer. The foremost thing you have to do is to prioritize your tasks according to their importance.
You can use project management tools as well. It will increase the visibility of the project and improve the marketing team’s productivity.
Check your marketing tech stack.
A strong marketing stack makes the marketing team stronger. With the proper tools, you can power your marketing. CRM tools centralize the data and give easy access to the contacts, leads, and customers in your marketing pipeline.
You can use your marketing tools as per your convenience and budget and sync them with your CRM for easy data access.
Integrate your business tools
Integrating apps into your system will get you the best work with fewer people, less time, and less budget. You can streamline all your contact data between all of your marketing teams. It will not only save time but solve all the time-consuming problems of importing and exporting data silos and CSV.
Integration of business tools will leverage the available customer data for marketing campaigns, automate data management, segment email based on the latest data in all the apps, and instantly update opt-ins and opt-outs across every tool.
“Bring out more with less.” This is the motto every marketing team should have. You can build outstanding small marketing that can firmly handle all the hurdles that come in the way and create a smooth process that can bring excellent results and take your business to the next level.