Everybody thinks that the About US page is an introduction page of your eCommerce website. Well, they are quite wrong. An About US page is just not about an introduction of your brand but also reflects your brand value. It lets your visitors know why they should invest their time in your website.
In this competitive eCommerce industry, building trust with your customers is one of the most important things. That’s why it is important to create a killer About US page and give an insight into your brand and the people behind it. Usually, the about US page includes the beginning of your eCommerce journey, why your brand is unique, what are your core beliefs, your team, and why your customer should choose you.
Sometimes, some of the entrepreneurs include their hobbies on their about us page. That is also a great way to get people to know you better.
Here are some tips you can implement while writing your About US page.
Include your unique value proposition
Observe your company’s unique selling point and include that in your About US page, explain why it is important to your brand and draw visitor’s attention. If you are new in the industry, you can hire consultants that will help you define your product’s value and introduce that to your customers.
Introduce your team
Team introduction is equally important to brand introduction. By doing this, you can humanize your brand and introduce the mastermind people behind your business. Sharing your team and their stories on the About US page will increase your brand value and make your company adequate to serve the market.
Share BTS-behind the scenes
Transparency in any eCommerce business is very important. It increases customer’s trust and helps you gain their loyalty. Sharing some behind the scene facts and photos, and videos of your product being manufactured or being packaged on your About US page will give your customers a transparent idea of the functionality of your brand.
Including your location on your webpage will help you build trust with local people. Additionally, people can estimate the time the product will take to reach their home.
Make sure to add a few links and call to action buttons on your web page to guide visitors to specific web pages or social media accounts. With the right CTA, visitors can visit your social media profiles, apply for a job in your company, visit your eCommerce website, read your blogs, and contact you via Emails.
After you have shared your About US page with the world, you need to update it from time to time. An outdated About US page will misdirect new visitors, resulting in a loss of trust. Therefore, keep checking your page and update it timely. You can fix a schedule so that it will remind you to update your page on time.
Your About US page does not require much effort but will provide your customers with great insight into your brand value and work ethics. So, be creative and put your personal touch on your webpage. Hopefully, this article will provide you the guidance you needed and help you create a killer About US page.