Who is not familiar with Instagram? Once was a photo-sharing app has now become one of the most popular social media apps. Active Instagram users are expected to reach up to 127.2 million in the United States. Furthermore, Instagram is one of the best platforms to utilize for online shopping purposes. More than 90% of the total Instagram users follow at least one business account.
In 2019, more than 20% of youngsters aged between 25 and 34 admitted that they used the direct shopping link on Instagram to make purchases. Thus, it is important to utilize this social media platform to enhance your business.
Let’s dive in.
Set up and optimize your Instagram Account
The foremost step into Instagram eCommerce is to create your business account and set up your store. To set up your Instagram store, there are a few requirements you need to follow. Such as, you have to sell physical goods, you must have a business profile and obey Instagram business policies.
Additionally, you need to sync your Instagram account with Facebook to make the marketing easier while launching your store.
Engage with your Customers through Posts
Instagram posts and stories are the best way to keep in touch with your audience. Although it can be a bit hard to answer their questions instantly, try to answer them as quickly as you can. The quickly you’ll resolve their queries, the more engaged they’ll be with your brand.
Usually, customers ask their queries through Instagram DMs, some of them use the comment section to draw the brand’s attention towards their problems. Therefore, pay attention to the comment section as well. Also, tag and mention the audience who has purchased from you on your posts and stories.
Provide Valued Content
The primary purpose of your Instagram post is to generate awareness about your brand value among your audience. Showcase your functionality, product details, and your brand value on your posts by using appropriate images and captions.
Furthermore, don’t make your Instagram account product-centric. In the time of festivals, post relevant content, and once a week, post some random quotes to give your audience a change and keep your feed interesting.
Create Instagram Strategy
Creating a proper Instagram strategy requires numerous things, such as
- Defining target audience
- Setting goals
- Tracking the metrics
- Creating the content calendar
With a proper strategy, you can top up your Instagram game and get more engagement. One thing you need to keep in mind while planning your strategy is to determine the time when the customers are more active. This way, you can utilize most of their time and promote your content.
Influencer marketing is one of the latest marketing tactics the brands are implementing in their marketing strategy. It is one of the best social proof practices that can help you gain more audience and expand your reach. With a small payment or a few free products, you can get the influencers to endorse your brand and get their followers to follow your business account.
Determine the Success
Lastly, determine your brand’s success with the help of Instagram insight. Instagram insight is an analytical tool that shows the total number of likes, shares, and purchases. Once you get the correct numerical, you can determine your brand’s productivity and make the necessary changes to increase it.
In conclusion, Instagram marketing is one of the best marketing strategies that are cost-effective and serves numerous benefits. Valued content and good interaction are all you need to gain the desired reach and enhance your business through Instagram.