As a new entrepreneur, getting a lot of visitors may seem like a great idea. But it raises the question of how many of them are suitable for your brand is the question. You have invested a significant amount of money in your website, therefore, getting your money’s worth is essential.
Just because you are getting more visitors won’t make your marketing strategy successful and boost your conversions. To determine how many visitors your website should get, you need to determine how many visitors your competitors are getting and how many are required in your niche, establish your goal based on your business type, and create a realistic plan to execute a successful plan marketing strategy.
You can find out your total number of visitors with various online tools by breaking down the website traffic. As per Statista report, the distribution of worldwide website traffic consists of 5 categories, direct (55%), search (29%), referral (13%), social (2.5%), and paid search (0.5%).
As of now, Amazon and YouTube are two of the most visited websites across the globe. But for a small business, getting a higher number of visitors is a bit tricky.
In this article, we’ll determine how many visitors are suitable for a month. Let’s dwell on details.
The short and direct answer to your question depends on your business types, such as a B2B, B2C, or hybrid company. After that, you need to determine how many visitors are suitable for your company with your standards, content, content strategy performance, search volume, and targeted keywords.
Other than that, the number of your visitors can be affected by security, accessibility, mobile responsiveness, and user experience. After determining your business type, website, and content strategy, now it’s time to set your goals and execute them.
Initially, you need to set a reasonable goal so that you can create a proper marketing strategy for and improve your conversions.
Define your Goal
Compare your current numeric with your rivals in the market and set your goals accordingly. This comparison will help you see where you stand in the market. You can set your goals accordingly. With a realistic goal in your mind, you can set your content strategy.
Construct a content plan around MSV
Monthly search volume is a specific keyword that is entered into a search engine monthly. It lets you predict the traffic amount specific for that keyword. MSV will help you set high-valued keywords for your content strategy that will attract more visitors.
Determine publishing pace
Every content strategy needs a schedule. The up-to-date website can attract many visitors by increasing the opportunity to land on your product page. Additionally, uploading new content frequently will help you attract more customers as well. Regardless of the marketing strategy, consistency is a must. The more consistent you are, the more visitors you’ll get.
Evaluate your performance
Last but not least, determine your website performance. See how well your website is doing and how many visitors are new. An increase and decrease in your visitors will obviously help you evaluate your performance, but checking your rankings on SERPs is essential as well.
If your content strategy is working and you see a significant rise in new visitors, you can guarantee that your marketing is going smoothly.
In the end, the most important thing to get more visitors is to provide them with what they are looking for. Find out the latest trends and customer requirements and craft your marketing strategy accordingly. Customers will stay loyal to your brand if they discover that your brand meets all their requirements. And voila! You’ll get the desired traffic for your website.