Creating a how to guide may not seem important at times, but it helps your content marketing and attract more visitors. How to guide is an opportunity to reach audience with useful and high-quality content. Numerous people search “How to-” on Google, thus, it is a great opportunity for your business to attract new potential visitors.
How to guide should not necessary include technical stuff. It should simply include the basic and relevant information to your business. For example, a skincare brand can create guide for how blending two products can enhance the look.
If your business can reach audience with informative answers to their questions, they can become your loyal customers and recommend your products to their peers. Here’s how you can create your how-to-guide (Ironic, isn’t it!).
1. Conduct Research
You should conduct your research based on your target audience. The foremost step you need to ensure that your content is comprehensive. Conduct keyword research based on the information people want to learn. You can use online tools to identify keywords and queries.
Additionally, you can observe your competitors and check how they are working on their guides. Basically, people depend on how to guide for accurate information. Therefore, your research should be thorough and include all the relevant information.
2. Understand your Target Audience
Only when you understand your audience’s mind set, you’ll be able solve their queries and deliver them a smooth experience. For instance, you can start by asking relevant queries on Quora. This will help you identify relevant themes, misconceptions, and confusion regarding your product.
Reach out to your marketing team and identify any troubles they are facing regarding your services and products.
3. Create a Logical Structure
If your customers won’t find the answers they are looking for on your website, they will abandon your website and move on to the next one. Thus, it’s crucial to deliver the correct answer in the correct order. People use hoe to guide for guidance. In simple words, make your how to guide as easy as possible and don’t hesitate to use images, GIFs, and videos.
4. Show its Importance
Understanding the whole purpose of the how to guide can help you write it with empathy. It can help you create your guide that accurately meets your client’s expectations and requirements. You can target a few segments that can fulfil your readers to determine if your guide will help them resolve their problems or not.
A simple aim for creating a how to guide is that it should be different than your other content. Your content should consist short and straight forward answers. Determine what your customers require and how your post will help them achieve it. It will help you create an excellent how to guide and improve your content marketing.