Nowadays, businesses are using contact management apps, such as Google, iCloud, and Outlook to keep the address book accessible on any device and synced with your emails, calendar, and cloud storage. However, integrating them with marketing apps is not as simple as it seems.
You need to have an effective and straightforward way, such as native integration solution, to keep your marketing list connected with your latest data that requires no coding. In this article, we’ll elaborate on how you can add Google, iCloud, and Outlook contacts to your email marketing apps.
Some email marketing providers integrate with Google, iCloud, and Outlook. However, they have limitations. You can’t change or customize the sync to include one app’s data in another app. For better efficiency and ease, you should use complete data sync to control the way your data runs between the apps.
Many businesses keep personal contacts, and business people separate, however it becomes a problem when those two overlap in the cloud. You can automatically segment them to keep things tidy by organizing your email marketing app contacts with labels, groups, and lists in your sync.
When you use multiple apps to contact your email marketing list, knowing who actually wants to interact with you can be tricky. You don’t want to waste your time and efforts on people who have unsubscribed from you or do not want to be contacted. Therefore, you need subscription management that can take care of interested clients and remove unnecessary contacts.
When you sync your contact data, you can enable them to travel between subscribed and unsubscribed tags so that those get automatically separated the next time you run the campaign. Along with the subscription list, you need to sync other fields as well.
Also, you need to ensure that the right info is synced with the right contact by checking the field mapping to ensure everything lines up. Custom fields give you more freedom to include new fields while syncing the data.
So this is it. That’s how you sync your Google, iCloud, and Outlook to your email marketing apps. It is a one-time job. Just sync the data and let them take care of the rest. You can be assured and focus on other aspects of your business.