Facebook & eBay Pledge to Tackle eCommerce Fake Review Problem

eCommerce

Facebook & eBay Pledge to Tackle eCommerce Fake Review Problem

All eCommerce websites, including Amazon, eBay, Facebook marketplace, etc., have few things in common, such as product list, price and description page, and review pages. Product description pages provide the details about your desired products, and the review section gives you other customers’ opinions on the products that they can write after the purchase.

Most people prefer to buy products that have been recommended by their peers. They check the reviews on different sites before making a purchase. Reviews help customers determine if the product they are seeing is fake or not. Along with reviews, people also see the number of ratings that the product has received to decide whether to make the purchase or not. Thus, sellers are giving more importance to get good reviews that can affect their business.

But, some people are taking disadvantages of this, and fake reviews are up-surging on the eCommerce platforms. A fake review means sellers pay people to write a good review for their products, without buying them. This is an illegal way of making consumers purchase the product, based on fake reviews. All the big eCommerce platforms are now trying to tackle this problem as it is impacting their reputation.

After CMA, also known as, Competition and Markets Authority, warned the two platforms, Facebook and eBay, to prevent the sale of products based on fake reviews, saying they found it “disturbing evidence” and “booming marketplace for false and deceptive online reviews.” The supervisor states that approximately more than 75 percentages of UK shoppers are influenced by reviews while shopping online, with billions of pounds being consumed annually based on write-ups of products or services — which inspires an illicit trade in fake and misleading reviews.

CMA chief executive Andrea Coscelli states that they are pleased that Facebook and eBay are doing the right thing by pledging to tackle this problem and helping to keep their sites free from posts selling fake reviews. The CMA further added that websites have a responsibility to ensure that unlawful and harmful content isn’t advertised or sold on their platforms. However, there’s little real punishment for failing to hold the trade-in fake reviews.

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