Email marketing is one of the easiest yet effective marketing strategies. It provides the best opportunity to approach customers with personalized and relevant content. The personalized email contains content based on customers’ information and browsing behavior. Personalized email marketing will improve open rates, clicks, conversion, and boost engagement.
In this article, we’ll provide you with a few personalized tactics that will help you connect with your customers and boost your engagement.
Subject lines are the spine of the email content. The customer’s entire actions depend on your subject line. Subject lines make the customer decide if the email is worth opening. Adding personalized texts to your email has a huge opening rate.
Studies show that emails with personalized subject lines have 26% more opening rates compared to regular emails. Here are a few tips you can use to personalize your emails.
Include Their Names
Mentioning the recipient’s name in the subject line is one of the best ways to catch their attention. It will give them the impression that this email is specifically written for them and make them feel special.
Refer to their Actions
Look through their browser and purchase history and craft your subject line accordingly. Use their actions to ask for feedback and introduce new products.
Add a Sense of Urgency
Also, use a short timeline or short deadline to create a sense of urgency and point them to purchase—for example, a limited-time offer or short-term deals.
Reference their Loved Ones
If you have any information regarding the recipient’s loved ones, use them properly in the subject line. For example, “Your sister loved our natural scrub, want to try and find out why?”
Preview text is the text below the subject line that gives a glimpse of the email content. Your preview texts should be relevant to your subject line, and it should encourage the customers to open the email and get engaged.
Your preview text should be a summary of your email content. It highlights the basic foundation of your email texts.
The basic personalization includes adding the customer’s first and last name to the email. It leaves a good impression on the customer’s mind and sets a professional tone in the email. Customers will feel appreciated, and it will form a healthy relationship between the brand and them. This bond will eventually help you drive the sales and boost the revenue.
It’s entirely up to you how you want to personalize your email content to attract more audiences. The more effort you put in personalizing your email, the more you’ll connect with your audience. A professional email with a personalized touch will get you a more open rate and help you build a healthy relationship with your audience. So, let’s get started!