Do Consumers Care about Green Commerce? Is it Worth?


Do Consumers Care about Green Commerce? Is it Worth?

Global warming and climate changes have become a serious threat to humans. Not only it is having a huge impact on the environment, but it is also endangering a few of the species. As the number of industries is increasing day by day, the amount of polluted waste has been increasing as well. Giant industries consume more energy and resources. Thus, they are trying their best to reduce waste through recycling processes and build energy-efficient storefronts.

However, due to this pandemic, most of the industries suffered a lot. Consumers turned towards online shopping for most of their needs. However, this showed a torch on the bigger crisis, ‘the environment’. As the number of deliveries has increased, the amount of waste has also risen. Plastic wraps, boxes, fuel consumption, the carbon footprint from the shipping vehicle, etc., have a big impact on the environment.

The two leading industry-Amazon and Shopify leaders, have started to pay attention to these environmental issues. Jeff Bezos has dedicated $10 billion via Bezos Earth Fund for environmental activists, researchers, and non-governmental organizations. The company has aimed to become carbon neutral by 2040. Meanwhile, Shopify is purchasing 15,000 metric tons of carbon offsets from direct air Capture Companies.

These companies gather carbon from the air using giant fans and a chemical process to store it in the ground. As time passes, these captures will be important as it soaks all the carbon that has been released. Shopify has taken significant steps to reduce carbon print by using renewable energy.

Well, as we know, eCommerce is not environment friendly. As consumers, we have to take necessary steps to reduce the emission and recover the excess carbon. Most consumers have been more aware of the climate changes and try their best to save the environment. According to a survey, more than 80 percent of GenZ consumers believed that brands should make people’s lives better.

Most people check the brand’s morals and the efforts they make for the environment before making the purchase. All the brands have recognized this pattern and have changed their packaging style, sourcing, materials, their return schemes. They’ve started to use recyclable and reusable material and have been trying for low carbon delivery.

Brands with the environment as the main purpose displays their accomplishments on their websites. However, the new generations don’t trust advertising and judge the brand based on their work, thus, taking the appropriate steps has become essential for brands. Here are a few ways you can implement green commerce.

  1. Focus on your sources. A simple method to reduce carbon emission to ask the suppliers to calculate their products’ carbon footprint. This will help you monitor the carbon footprint and eases the comparison of suppliers.
  2. Offer a green shipping alternative. Offering a green shipping alternative will show your customers that you respect their values. Also, try to minimize packaging waste. Some small businesses are reusing old newspapers to pack their supplies. This is an excellent packaging alternative.

By taking the necessary steps, you can put your bits to conserve the environment. As the majority of consumers are still confused about how to make the change, green commerce is the way for making eloquent environmental contributions.

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