In this digitized world, eCommerce has evolved into buy from anywhere, get it delivered anywhere. It has raised the expectations of consumers and made it difficult for businesses to fulfill their requirements. Many eCommerce platforms cannot handle the eCommerce integrations, such as marketing, inventory management, and back-end accounting system.
Enter Salesforce. Salesforce is the most popular Customer relationship management- CRM platform that helps small businesses improve customer relationships through marketing, sales, services, and IT teamwork. Salesforce is used for customer engagement, quick business growth, providing the best customer services, and empowering the team to work anywhere.
Ecommerce integration with Salesforce has many benefits, such as strategic, AI-personalized shopping experience on any device, easy website launch, cohesive store operation, and maximize productivity.
There are many ways companies run their eCommerce business on Salesforce. Let’s take a look.
Commerce Cloud Digital
In 2016, Salesforce purchased Demandware and marked its presence as an eCommerce software. Commerce cloud digital offers the set of tools to build and customize the eCommerce storefront. Its templates are built with ISML- Internet Store Markup Language.
Commerce Cloud Digital has a customer base that combines retail and consumer goods brands with a vast online audience.
Salesforce B2B Commerce
In 2018, Salesforce purchased CloudCraze and turned it into salesforce B2B commerce. Salesforce B2B commerce is capable of using data visualization and interactive dashboards to make it easier for users to use it and find out the data they require at the moment.
Salesforce B2B commerce consists of manufacturing, high-tech, and distribution. Just like the Commerce Cloud Digital, B2B commerce uses the same audience group, and those companies use Salesforce to sell their products among the distributors, vendors, and wholesale dealers.
Salesforce created new software development tools that deliver the storefront in a completely new way that is optimized for excellent performance.
APTTUS eCommerce is known for configure-price-quote (CPQ) and contract lifecycle management (CLM) products. Businesses can use APTTUS CPQ to implement configuration and pricing tasks to build the catalog page for their website. The configuration of APTTUS includes building products, options, attributes, categories and coupling them with each other to make them compatible and increase visibility.
APTTUS eCommerce allows users to conduct the following tasks.
- Setup and stimulate communities
- Post-deployment setup
- Create a custom account for the price list
- Tax integration
- Provides translators for multilingual storefront
- Email notification template for checkout process
- Server placement
Additionally, you can apply for promotions, implement secured payment gateways, and calculate the total taxes on your cart page with APTTUS eCommerce CPQ.
Last but not least, Salesforce allows customers to customize their eCommerce store as per their convenience and requirements. A custom solution is very effective as it gives the users freedom of creation and helps them save money as they don’t have to pay a license fee.
However, you need to be aware of the hidden charges you may face at the end. Thus, discuss and fix all the development costs in the beginning to avoid additional costs.
Do not get worried if you are new in the eCommerce industry. Although it is a bit complex for newcomers and you may get confused seeing all new technicalities. Therefore, hiring expert eCommerce developers will help enhance your business with Salesforce and make you stand out in the market. So what are you waiting for? Get started with your project and mark your online presence.