How Content Marketing Helps Small Businesses to Grow More Traffic


How Content Marketing Helps Small Businesses to Grow More Traffic

Marketing simply means advertising. And advertisements go a long way back. According to Wikipedia, print ads started in the 1620s. Although Covid-19 created a huge opportunity for small businesses, many businesses are failing to mark their presence due to the Pandemic.

Content marketing helps small businesses compete with giant enterprises without annoying their customers. Content marketing means gaining more customer attention by providing valuable and relevant content regularly. It is an indirect way of advertising. For example, you provide some information that is relevant to your niche, and in the end, add CTA that leads the readers to your eCommerce website.

53% of businesses use content marketing to attract and retain customers.

You can do content marketing in many ways, such as video, case studies, testimonials, comparison guides, newsletters, and webinars. In addition, you can add your content’s link on your social media posts so that you can update your audience regularly.

Content marketing costs 62% less than traditional marketing, benefiting small businesses as they cannot afford to spend much amount in the beginning. Also, it improves search engine rankings and organic search visibility.

Content marketing has many benefits for small businesses, such as a short sales cycle, great return on a small investment, set your brand identity as resources, increase trust with the audience, and build healthy relationships.

Here’s how you can optimize content marketing and enhance your business.

  • Establish your goal

Setting up your marketing goal is a very important aspect of every business. Creating a goal will help you be productive. Set specific goals that are measurable, relevant, achievable, and time-oriented.

  • Narrow down your prospective audience

Content marketing won’t work if you are using it on the wrong audience. Therefore, you need to fix your defined audience in the beginning. Your content message should revolve around your target audience, as they are the ones who are more likely to purchase your products.

  • Establish a schedule

Well, as we know, consistency is very important. If you don’t regularly update your content, you’ll lose touch with your audience. Thus, it is important to schedule your content update. However, don’t bombard your audience with posts.

If you are posting blogs, schedule them weakly or in a gap of 3-4 days. However, on social media, post your content daily. A proper schedule will increase audience return rate, save your efforts, help you be creative, and you can keep track of all the content.

  • Track your results

After distributing your content, it is advisable to keep track of its results. Within a few hours after posting your content, you can see the page views, likes, shares, conversion rates, bounce rates, and the change in revenue.

You can use this data to analyze and improve your content. For example, you can identify which type of content your audience prefers and which type they despise. You can use a few tools, such as Google Analytics, Databox, and excel, to track your results and improve your content strategy.

As a small business, it is important to use a proper marketing strategy to enhance your business. Content marketing will not only help you market your product, but also it is cost-effective, thus, it will gain you more profit compared to your investment.

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