The most important thing for any eCommerce website is to get the best rankings on the Search engine. And SEO plays an important role in it. However, the majority of people are unaware of the effects of SEO strategies. So let’s dive in and learn how you can boost your organic rankings on search engines.
First things first, SEO- Search Engine Optimization helps people to find your online store. According to a Study Conducted by SERPWatch Studies show that 39% of the eCommerce website traffic comes from online searches. SEO ensures that people can easily find your content on search engines. Nowadays, search engines consider the content that people find helpful and learn from.
Studies show that 93% of shoppers usually search for their products on search engines. Thus, it is very important for eCommerce sites that they implement the best SEO practices in their brand to increase more reach and customer engagement.
As we know, there are two types of search results we get while searching for something online; pain and organic. Although paid ads gain quicker customer attention compared to the organic search, many customers dislike the paid ads. The majority of them skip the ad or close the app instead of clicking on them. That’s where organic search comes into play.
Organic listings are free. You can set up a few relevant keywords for your website in the organic listing. Once you finalize your SEO and keyword strategies, you will get a clear idea about which page you should optimize and what new types of content you can leverage to increase your organic search rankings.
Here are a few tactics you can implement to increase your organic rankings.
Create Vibrant Meta Descriptions
The Meta description is the way for your visitors to get to know your brand before visiting the store. Your Meta description displays directly below your URL link on search engines. It helps visitors decide whether to visit your website or not.
The website loading speed has a direct impact on visitor rates. The majority of people will abandon the website if it takes longer than three seconds to load. Ideally, your website’s loading time should be less than three seconds. SEO experts need to implement the strategy on how to identify what is slowing the website and resolve them ASAP.
You can determine your website speed by monitoring the bounce rate, loading time, and the average time customer spends on your website.
Keeping a close eye on your competitor has become necessary in an eCommerce business. By observing their content, you can improve your keyword strategies to compete with them in organic search. Your keyword strategy should be customer-centric. Thus, while observing your competitors, keep in mind what will gain your customer’s attention and draw them to visit your eCommerce website.
You can use several tools for keyword research. And the best way to find your keyword is none other than your website’s search box. You’ll get exactly what your customers search on your website, and it will help you set your organic keywords.
SEO is one of the most important things that can help you increase your rank on search engines and improve your conversion rate, resulting in a hefty profit.